Personal growth and fulfilment most important factors for Gen Y workers when considering job roles

Latest findings from Kelly Global Workforce Index™


December 18, 2012

Kelly Services, a world leading provider of workforce solutions, is urging organisations to actively engage and mentor their Generation Y (Gen Y) workforce to reap the maximum benefits in managing today’s challenging multi-generational workforce.

According to the latest Kelly Global Workforce Index (KGWI), which surveyed nearly 170,000 people in 30 countries, when deciding on one position over another, Asia-Pacific (APAC) respondents said personal growth/advancement (38 per cent) and personal fulfilment/work-life balance (37 per cent) are the two most important considerations. Both ranked ahead of compensation/benefits (20 per cent).

Meaningful work is fulfilling work, according to Gen Y. In APAC, work is considered “meaningful” if it provides the ability to excel/develop or if it aligns with personal values.

Karen Colfer, managing director, Kelly Services Australia, said, “Particularly for Gen Y employees, their enthusiasm and ability to adapt to and navigate the fast-changing trends in today’s world are strong attributes that employers and managers should be tapping in to.

“Organisations that recognise the crucial role Gen Y employees play as future leaders and potential customers are working hard to engage them in the workplace. This engagement and mentoring helps Gen Y employees align their career goals with the organisation, which is crucial in developing loyalty.”

The top two desired employer attributes for Gen Y respondents in APAC are strong market presence/leadership (25 per cent) and corporate culture (24 per cent). These factors eclipsed all others including financial performance (21 per cent), reputation for innovation (14 per cent), longevity (6 per cent) and corporate social responsibility (6 per cent).

Colfer said, “Employers must provide Gen Y employees with more rounded employment packages that feature a clear career development path.

“In a talent-short environment, it is crucial for organisations to actively engage their employees across all generations, especially Gen Y. The future of businesses is with Gen Y and organisations need to recognise that they are the leaders of tomorrow.”

Media contact
Michelle Taylor
Recognition PR
02 9252 2266
mct@recognition.com.au